Staging a Home to Sell Faster and for More Money

When real estate agents talk about staging your home, they’re referring to a method of decorating. To showcase the home’s best assets, impress buyers and sell quickly for the highest possible price.

Because not all sellers stage their homes, especially homes in lower price ranges, you’ll be at an advantage if you do.

Why Home Staging Is Important

Although staging is optional, it really shouldn’t be. When you’re dealing with such a significant financial transaction, you don’t want to be lazy and settle for a lower selling price or a longer marketing period than you have to.

Relative to the amount of time and money involved, staging may be one of the most lucrative projects you ever undertake. Potential buyers aren’t just looking for a structure to inhabit – they’re looking to fulfil their dreams and improve their lifestyles. Staging helps sell those dreams and creates a more emotional purchase that can generate more money for the sell.

Home sellers and REALTORS have two priorities: sell the property fast and for as much money as possible. Market-sensitive pricing and a well-executed marketing plan to get the most attention in the marketplace are, of course, crucial. Equally important is to make sure a property makes a great first impression. These days, with more than 80 percent going online to begin their home search, it’s imperative that the first impression not only is made when visiting a home, but as important through pictures in Web listing.

Statistics gathered by Stagedhomes.com shows that 94.6 percent of homes staged by an Accredited Staging Professional (ASP®) sell within 33 days, compared to an average of 196 days for homes that are not staged. Homes staged by ASP®s stay on the market 83 percent less time than a home that has not been staged.

Home staging is also beneficial because potential buyers don’t want to see work that needs to be done upon moving into the home. For every problem they see, they’ll deduct its cost from their offering price. If they see too many problems, they’ll pass altogether.

Bottom Line

Even if you have plenty of cash, don’t put too much money into the staging process. You want to emphasize the home’s best features, but keep in mind that what sells the home and what will make the home usable for the buyer is not necessarily the same thing. Overall, to get the most bangs for your buck, your home staging efforts should be designed to appeal to the widest possible range of buyers. The more people willing to submit purchase offers for your home, the higher the selling price will be.

Once you’ve sold your home for the maximum value, you’ll want to make sure you don’t undo your resale efforts by overpaying on your new home.

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